Income Protection NZ :: News
SHARE

Share this news item!

AUSactive and Private Healthcare Australia: Pioneering Health Insurance Reforms

AUSactive and Private Healthcare Australia: Pioneering Health Insurance Reforms

In July 2025, AUSactive, Australia's peak body for the exercise and active health sector, announced a strategic partnership with Private Healthcare Australia (PHA) aimed at reforming private health insurance to include evidence-based preventive health services.
This collaboration follows recent legislative changes that permit private health insurers to offer rebates for select natural therapies, marking a significant shift in the integration of preventive health into the insurance framework.

The legislative amendments, reinstated after a 2024 independent review, recommended the re-inclusion of seven therapies previously excluded in 2019. These therapies include Pilates, Yoga, Tai Chi, Shiatsu, Naturopathy, Western herbal medicine, and the Alexander Technique. The review found sufficient evidence supporting their clinical effectiveness, paving the way for their incorporation into private health insurance benefits.

In response, AUSactive has proposed a national model prioritising accreditation, safety, and clinical effectiveness. This model includes the development of new item numbers for eligible services and a robust framework to guide implementation by both practitioners and insurers. The goal is to ensure that structured, evidence-based services delivered by accredited professionals are accessible to a broader segment of the population, thereby improving overall health outcomes and reducing long-term healthcare costs.

For fitness professionals, this development presents a unique opportunity to expand their service offerings and client base. By aligning with the accreditation standards set forth by AUSactive and PHA, fitness trainers and instructors can position themselves as integral providers of preventive health services. This not only enhances their professional credibility but also opens avenues for clients to access rebates for services rendered, making fitness programs more financially accessible and appealing.

Moreover, this collaboration underscores the growing recognition of the fitness industry's role in preventive health. As the healthcare landscape evolves to prioritise prevention over treatment, fitness professionals are at the forefront of this shift, offering services that contribute to the overall wellbeing of Australians.

In conclusion, the partnership between AUSactive and Private Healthcare Australia signifies a progressive step towards integrating preventive health services into private health insurance. Fitness professionals are encouraged to engage with this initiative, aligning their practices with the new accreditation standards to leverage the benefits of this reform. By doing so, they can play a pivotal role in enhancing the health and wellbeing of the Australian community.

Published:Saturday, 14th Feb 2026
Source: Paige Estritori

Share this news item:

Insurance News

AMA Advocates for Regulatory Reforms to Curb Health Insurers' Market Power AMA Advocates for Regulatory Reforms to Curb Health Insurers' Market Power
14 Feb 2026: Paige Estritori

The Australian Medical Association (AMA) has recently highlighted concerns regarding the substantial market power wielded by private health insurers and its potential adverse effects on patient care and healthcare costs. In a position statement released on 4 February 2026, the AMA emphasised the need for regulatory reforms to prevent insurers from exploiting their dominant positions in the healthcare sector. - read more
Declining Value in Private Health Insurance: AMA Calls for Urgent Reforms Declining Value in Private Health Insurance: AMA Calls for Urgent Reforms
14 Feb 2026: Paige Estritori

Recent findings from the Australian Medical Association (AMA) reveal a concerning trend in the private health insurance sector: Australians are facing higher premiums while experiencing diminishing returns on their policies. The AMA's latest Private Health Insurance Report Card, released on 5 December 2025, highlights the urgent need for reforms to address these issues. - read more
Private Health Insurers Under Fire for Premium Increases Despite Government Warnings Private Health Insurers Under Fire for Premium Increases Despite Government Warnings
14 Feb 2026: Paige Estritori

Private health insurers in Australia are facing mounting criticism for implementing significant premium increases, despite explicit warnings from the Health Minister. This development has sparked concerns about the affordability of healthcare and the practices employed by insurers to maximise profits. - read more
AIA Australia's Commitment to Mental Health: City2Surf Partnership AIA Australia's Commitment to Mental Health: City2Surf Partnership
14 Feb 2026: Paige Estritori

In August 2025, AIA Australia, a leading life, health, and wellbeing insurer, took a significant step in addressing the nation's mental health crisis by partnering with the City2Surf event in Sydney. This collaboration aimed to raise both funds and awareness for mental health, a pressing issue that has seen a notable increase in related insurance claims over recent years. - read more
AUSactive and Private Healthcare Australia: Pioneering Health Insurance Reforms AUSactive and Private Healthcare Australia: Pioneering Health Insurance Reforms
14 Feb 2026: Paige Estritori

In July 2025, AUSactive, Australia's peak body for the exercise and active health sector, announced a strategic partnership with Private Healthcare Australia (PHA) aimed at reforming private health insurance to include evidence-based preventive health services. This collaboration follows recent legislative changes that permit private health insurers to offer rebates for select natural therapies, marking a significant shift in the integration of preventive health into the insurance framework. - read more
AIA Australia's New Member Insurance Portal: Revolutionising Claims Processing AIA Australia's New Member Insurance Portal: Revolutionising Claims Processing
14 Feb 2026: Paige Estritori

In July 2024, AIA Australia, a prominent life, health, and wellbeing insurer, unveiled its cutting-edge Member Insurance Portal, designed to streamline the insurance experience for group insurance customers. This digital innovation focuses on optimising the claims process, providing members with the ability to track their claims throughout the entire lifecycle, thereby ensuring transparency and simplicity during potentially challenging times. - read more


Life Insurance Articles

Top 10 Tips to Find Affordable Health Insurance in Australia Top 10 Tips to Find Affordable Health Insurance in Australia
Finding affordable health insurance can be a daunting task, particularly in a landscape as diverse as Australia’s. With a myriad of options available, it's crucial to understand the financial support mechanisms in place that can ease the burden of healthcare costs. One such mechanism is the health fund rebate, a key feature of the Australian health insurance system designed to make healthcare more accessible. - read more
Common Misconceptions About Income Protection Insurance Explained Common Misconceptions About Income Protection Insurance Explained
Income protection insurance is a crucial financial safeguard for anyone who relies on their salary to pay the bills. It provides a substitute income if you're unable to work due to illness or injury, ensuring that your financial obligations can still be met when you're not able to earn your usual wage. - read more
Income protection insurance Income protection insurance
It's trite but true to say that, for most people, their most valuable asset is their ability to earn an income. But how relevant is income insurance to most Australians? - read more
Covering the Unexpected: A Guide to Trauma Insurance for Australian Families Covering the Unexpected: A Guide to Trauma Insurance for Australian Families
Trauma insurance, also known as critical illness insurance, is a type of coverage that provides a lump sum payment in the event that the insured suffers from a critical illness or injury. Unlike health insurance, which covers medical expenses, trauma insurance is designed to provide financial protection by helping to cover the additional costs associated with recovery from a severe illness or injury. - read more
Income Protection Insurance vs. Life Insurance: What's the Difference? Income Protection Insurance vs. Life Insurance: What's the Difference?
Insurance is a crucial aspect of financial planning, offering protection against unexpected events that can have significant financial impacts. Among the various insurance options available, two prominent types are Income Protection Insurance and Life Insurance. - read more
From Illness to Injury: Understanding the Scope of Income Protection Insurance From Illness to Injury: Understanding the Scope of Income Protection Insurance
In the uncertain times we face today, where both health and economic climates are unpredictable, safeguarding your financial stability becomes paramount. This is where income protection insurance steps in as an essential safety net. For many Australian families, it's the buffer that ensures life's financial commitments are met, even when ability to work is compromised. - read more

Start Here !
income insurance protection

Start Here

Monthly Income Benefit:
Postcode:

All quotes are provided free and without obligation. We respect your privacy.

Knowledgebase
Liability Insurance:
A type of insurance that provides protection against claims resulting from injuries and damage to people and/or property.